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Editor’s note: the canada goose uk black friday presentation above is the one Ralph made at the BBC Online industry briefing. You can canada goose store see more BBC presentations here SB
canadian goose jacket The Canada Goose online main thing I wanted to talk about today is storytelling and technology, and how we are bringing the two buy canada goose jacket cheap together in concert to make BBC Online better. canadian goose jacket
I believe cheap Canada Goose that media is simply the intersection of storytelling and technology whether it’s the Gutenberg press, radio or television technology has enabled more pervasive and immersive storytelling, and it will be that canada goose black friday sale way with the internet.
It’s in that spirit that we approach our digital future not as a software company canada goose with content as a feature, but a storyteller with software as an enabler.
Canada Goose Parka We https://www.canadagoosesale.biz will have ten products which are complete unto themselves, and in support of our Canada Goose Online five editorial priorities. Each are distinctive and clearly defined, but will evolve to become even more powerful together, as we and our audiences create journeys that run fluidly between them. These will not be silos. Canada Goose Parka
canada goose coats We continue to develop these products. Highlights since January include CBBC, a redesign canada goose coats on sale we dubbed Shed No Tears (more on why from product manager Phil Buckley here). Radio player got off to a great start, BBC iPlayer interlinking went live and BBC News continues to be the place where audiences come for the canada goose factory sale big news stories, and stay. canada goose coats
canada goose deals To date the bulk of our activity has been focused uk canada goose on the PC. We see the emergence of a post PC world and we are embracing it as an opportunity to reach our audiences on whatever ‘piece of glass’ they choose to use, with an experience appropriate for each device. canada goose deals
We’re making progress. The BBC iPlayer can already be accessed through many different devices, with the growth rate in mobiles, buy canada goose jacket tablets and TVs outstripping that of PCs.
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canada goose clearance sale We have had 6 million downloads of our BBC News application on Apple and Android smartphones and tablets globally. Coupled with the website, the BBC News product is already present globally across three screens. And today, we announced its Canada Goose Jackets arrival on cheap canada goose uk a fourth the TV. canada goose clearance sale
buy canada goose jacket Of course, the BBC isn’t the only broadcaster thinking four screen and digital. It’s the industry’s direction of travel. And if I stopped here, this presentation could have been delivered by anyone at Google, Yahoo! canadian goose jacket or AOL. buy canada goose jacket
What makes the BBC different, what really sets it apart, is its ability to tell stories. Quality editorial, delivered in a way that people love and trust.
Radio 4, News at Ten, Doctor Who, Desert Island Discs, The Huey Show, Luther these are not just brands, programmes, or networks but ideas. Ideas that mean something real to people, with stories that canada goose clearance sale are crafted, nurtured and canada goose uk outlet told over time.
Canada Goose online It’s been that way for 80 years on radio, it’s that way now on TV, it’s going to be that way on any internet connected device, and it will be that way hundreds of years from now in the holodeck. (Yes, I am a Trekkie). Canada Goose online
Canada Goose Jackets The Canada Goose sale internet is enabling connected storytelling. And by connected, I mean three things: Canada Goose Jackets
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canada goose coats on sale Editorial the storytelling itself connected through professional, algorithmic, and social curation. This creates a more complete and canada goose uk shop immersive experience than is possible from any one source, and; canada goose coats on sale
cheap Canada Goose Devices connected to one another and working in concert. We can create experiences best suited for the capabilities of whichever of the four screens you happen to be on. cheap Canada Goose
canada goose I think this adds up to a far better service for our audiences. And while all aspects are important, it’s the BBC’s traditional editorial strengths in professional storytelling that will make us truly distinctive. canada goose
Finally, a word on partnership. The BBC cannot do this alone, and we are looking to our partners to Canada Goose Outlet help us realise canada goose coats these plans, whether that’s uk canada goose outlet developing better links with the start ups that are putting the UK on the map as a hub for digital innovation, global deals with social networking sites, improving relationships with independent production companies or partnerships with consumer electronics Canada Goose Coats On Sale companies these partnerships will be the key to transforming BBC Online into the Connected Storyteller we all want it to be.
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